# Satellite Digital > Satellite Digital builds client acquisition systems for established businesses: Meta and Google ads, landing pages, AI lead follow-up, email and SMS, with tracking from the first click to the booked client. Satellite Digital builds the system that turns ad spend into booked clients. The ads, the landing page, the follow-up and the tracking are run as one piece of work, by the same small team, for established businesses in Australia and overseas. Satellite Digital is a small client acquisition practice in Melbourne. Since 2022 we have worked with more than 200 brands, from clinics and gyms to e-commerce brands and property developers, on the same problem: getting more of the right people to become clients. In 2026 we split our film work into its own company, Satellite Studios, so each could do one thing properly. Satellite Digital is the acquisition side: the ads, the pages, the follow-up and the numbers. The studio still makes our creative. - Location: Melbourne, Victoria, Australia - Legal name: Satellite Digital Co Pty Ltd - Track record: 200+ brands worked with since 2022; $5M+ generated for clients; 10+ industries worked in - Contact: rosario@satellitedigital.co, https://satellitedigital.co/contact/ - Website: https://satellitedigital.co/ ## How We Work ### The Person You Meet Runs Your Account We keep the team small so there is no account manager between you and the person making the decisions. The strategist on your first call is the one reading your numbers in month six. ### You Own Everything Ad accounts, pixels, pages, audiences and every lead are set up in your name from the first day. There is no lock-in, and if you leave it is all handed over in working order. ### The Whole System, Not Just The Ads Campaigns break after the click more often than before it. We build and run every step from the ad to the booked call, so a leak gets fixed instead of argued about between suppliers. ### Creative From Our Own Studio Our ads are made by Satellite Studios, the film studio we run alongside the agency. The people who see the numbers brief the next round of creative, and it is ready in days. ### The Process - The Call: A short call on what you sell, who buys it and what is happening now. - The Numbers: What a client is worth, what a booking can cost and how many you need each month. - The Build: Accounts in your name, the page, the forms, the tracking and the first round of creative. - Launch: Campaigns go live, usually ten to fourteen days after we start. - Follow-Up: Every enquiry answered within minutes and moved towards a booked call. - Testing: New ads and page changes tested against what is already working. - Reporting: A live dashboard, a monthly report and a call about what changes next. ## Who We Work With - Service Businesses: Clinics, trades, finance and professional services that sell through a phone call or a meeting. - E-commerce Brands: Brands selling online in Australia and overseas that need their ads and their email working together. - Property and Launches: Developments, new venues and product launches that need a waitlist or buyers before the doors open. ## Services ### Meta and Google Ads https://satellitedigital.co/services/advertising/ We plan, build and run your campaigns on Meta and Google. The same person sets the budget, briefs the creative, reads the numbers and makes the changes, so nothing gets lost between a strategist and a media buyer. What is included: - Campaign strategy: The offer, the audience and the maths on what a lead can cost before a dollar is spent. - Account setup: Business Manager, pixel, Conversions API and audiences, all set up in your name. - Creative: Statics, video and scroll-native formats, briefed from the numbers and made in-house. - Testing: New ideas tested against the current winner, a few at a time, so every result means something. - Budget and bidding: Spend moves to what is working, and we tell you before anything big changes. Questions: - Meta or Google? It depends on whether your clients are already searching for what you do. A clinic or a trade often does best on Google Search. An offer people are not searching for yet usually does best on Meta. Most established businesses end up on both, with the split decided by cost per client. - What budget do I need? Enough for the platform to learn and for us to test more than one idea. We work it out on the first call from what a client is worth to you and how many you need each month. If the number that comes out is too small for the system to work, we will tell you. - Who owns the ad account? You do. Accounts, pixels and audiences are set up under your business and we work inside them. If you ever leave, everything stays with you. ### ChatGPT Ads https://satellitedigital.co/services/chatgpt-ads/ More and more people ask ChatGPT who to call. ChatGPT Ads puts your business inside that conversation as a sponsored card, at the moment the question matches what you do. We set it up and run it as part of the same system as your other channels. What is included: - Campaign setup: The account, the budget and the conversations you want to appear in. - Ads: Short chat cards with a title, a line of copy, an image and a link. - Landing pages: A page that picks up the exact question the person asked. - Measurement: Every enquiry tracked back to what it cost, next to your other channels. - Testing: Topics and ads tested in small steps before more budget goes in. Questions: - How is it different from Google Ads? Both reach people who are already looking. On Google you choose keywords. On ChatGPT you describe the conversations you want to appear in, and your ad sits under the answer as a card with an image and a link. - Is it worth trying now? It is a new channel, so costs and results are still settling. We suggest a small test alongside the channels that already bring you clients, and we will tell you honestly whether it is producing enquiries. ### Landing Pages https://satellitedigital.co/services/landing-pages/ Most campaigns lose people on the page. We build a landing page for each campaign that says what the ad said, answers the questions a buyer has before they enquire, and asks the right questions in the form. What is included: - Copy: Written from customer research and matched to the ad, headline to button. - Design and build: Fast, mobile first and in your brand, on your own domain or a subdomain. - Qualifying forms: Multi-step forms that ask about budget, timing and fit before anyone books. - Tracking: Every enquiry is recorded in the ad platforms and your CRM, so we can see what a client cost. - Testing: Headlines, offers and form steps tested once there is enough traffic to learn from. Questions: - Why not send ads to my website? A website has to serve everyone. A landing page serves one visitor who clicked one ad, so it can pick up exactly where the ad left off. That match is usually the cheapest improvement in the whole funnel. - Can you work with my existing site? Yes. Pages can live on your domain, a subdomain or their own address, and they send leads to whatever CRM you already use. ### AI Lead Follow-Up https://satellitedigital.co/services/ai-follow-up/ The first business to reply usually wins the client. Our follow-up platform texts every new enquiry within minutes, answers their questions, and books the call straight into your calendar while they are still interested. What is included: - Instant reply: New enquiries from your ads and forms get a text within minutes, day or night. - Booking in the thread: The lead picks a time in the conversation and it lands in your Google or Microsoft calendar. - Old lead reactivation: Past enquiries that never booked are contacted again, carefully and in your voice. - Long-term nurture: People who are months away get useful check-ins until the timing is right. - Safety checks: Every message is checked before it sends: no prices, no promises, texting hours and opt-outs. Questions: - Will people know it is automated? The texts are written in your business's voice and read like a person from your team. If someone asks a question it cannot answer from your information, it hands the conversation to you rather than guessing. - Does it work with my calendar? Yes. It books into Google or Microsoft calendars, and only offers times you are actually free. - What about my old leads? Most businesses have hundreds of enquiries that never booked. We can work through that list in batches, starting with the most recent, before we spend anything on new ads. ### Email and SMS https://satellitedigital.co/services/email-and-sms/ Most revenue comes from people who have already heard of you. We plan and write the emails and texts that bring them back: launches, sales, welcome series, abandoned carts and win-backs, sent to the right segment at the right time. What is included: - Campaign calendar: A month of sends planned around your launches, sales and seasons. - Copy and design: Emails and texts written in your voice and built in your brand. - Segments: Buyers, browsers, lapsed customers and VIPs, each spoken to differently. - Automated flows: Welcome, abandoned cart, post-purchase and win-back, set up or reviewed. - Compliance: Consent, unsubscribes and the rules for Australia and the US, handled properly. Questions: - Which platforms do you use? Mostly Klaviyo for e-commerce and the CRM you already have for service businesses. If you are starting from scratch we will recommend one and set it up in your name. - Do I approve everything? Yes. You get every email and text to review before it is scheduled, with the segment and send time next to it. ### Automations and CRM https://satellitedigital.co/services/automations-and-crm/ Leads go missing between tools. We connect your forms, ad platforms, CRM, calendar and inbox, so every enquiry is recorded, tagged, followed up and reported on without anyone copying details across. What is included: - CRM setup: Pipelines, stages and tags that match how you actually sell. - Lead routing: New enquiries go to the right person with the details they need to call back. - Conversion tracking: Pixel, Conversions API and offline conversions, so the ad platforms learn from real buyers. - Automations: Reminders, handovers and status changes that happen without anyone doing them. Questions: - Do I have to change CRM? Usually not. We work with GoHighLevel, Pipedrive and most other CRMs. If you do not have one, we can give you a GoHighLevel account at no extra cost. - Who owns the data? You do, from the first day. Every account and every lead is yours, and if you leave it is all handed over in working order. ### Reporting https://satellitedigital.co/services/reporting/ You will always know what you spent, what it produced and what each client cost. Your dashboard updates from the ad platforms every day, and each month you get a short report and a call about what changes next. What is included: - Live dashboard: Spend, leads and cost per lead, updated daily and shared as a link. - Monthly report: What we spent, what it produced and what we are changing, in plain language. - Monthly call: The numbers and the plan for next month, with the person running your account. Questions: - How often will I hear from you? The dashboard is live all the time, you get a report and a call every month, and you can message the person running your account whenever you need to. ## Case Studies Client names are kept private; each is described by industry. ### A Kids Brand Selling In Two Countries https://satellitedigital.co/work/kids-brand/ Children's play brand, E-commerce, Australia and the US. April to July 2026. We rebuilt the Meta account across Australia and the US and lifted return on ad spend from 1.8 to 2.8 in three months. Results: 2.8x Return on ad spend in July, up from 1.8 in April; +40% Purchases month on month, on 12% more spend; −20% Cost per sale, from $163 to $131. The challenge: A growing brand selling premium play equipment in Australia and the US. Sales were steady but the Meta account had grown messy, and return on ad spend was sitting below two. The work: We restructured the account by country, rebuilt the creative around what buyers were actually responding to, and built audiences from more than 16,000 past purchasers. On the email side we set up 27 customer segments and planned the campaign calendar through the biggest trading months of the year. The result: Return on ad spend climbed every month, from 1.79 in April to 2.07 in June and 2.80 in July. In July the account produced $110,757 in sales from $39,556 of spend, with 40% more purchases than June and a cost per sale 20% lower. ### A Waitlist Before The Doors Opened https://satellitedigital.co/work/gym-launch/ Premium strength gym, Fitness, Melbourne. Pre-launch campaign. A new gym wanted 50 to 100 people on a waitlist before opening. The campaign brought in about 130, at around $2 each. Results: 130 Waitlist sign-ups, against a goal of 50 to 100; $2 Roughly what each sign-up cost; 15% Of the waitlist became founding members. The challenge: A premium strength gym in Melbourne, months from opening. The owners needed proof of demand and a list of people ready to join on day one. The work: We ran a waitlist campaign on Meta with a landing page built around the gym's equipment and coaching, then kept the list warm with a run of waitlist emails. As opening got close we built a founding member page and moved the campaign from sign-ups to direct sales. The result: About 130 people joined the waitlist at roughly $2 each, beating the goal of 50 to 100. Twenty of them became founding members, around 15% of the list. ### Selling Apartments Across An Ocean https://satellitedigital.co/work/apartments/ Apartment development, Property, sold to Australian buyers. 30 days to September 2026. An overseas apartment project selling to Australian buyers. 75 enquiries in 30 days, with Australian enquiries at $10.13 each. Results: 75 Website enquiries in 30 days; $14.93 Average cost per enquiry; $10.13 Cost per Australian enquiry. The challenge: A residential development overseas, marketed to Australians with a connection to the country. Buyers were deciding from the other side of the world, so the page had to do the work of a sales suite. The work: We built a landing page and buyer pack around the residences and the life around the project, and ran Meta campaigns to Australian audiences. The project film was made by Satellite Studios. The result: The campaign brought in 75 website enquiries in its first 30 days at $14.93 each. Enquiries from Australia, the market the project was built for, cost $10.13. ### Lower Cost Per Lead, Month On Month https://satellitedigital.co/work/mortgage-broker/ Mortgage broker, Finance, Melbourne. 30 days to September 2026. Lead campaigns for first home buyers and equity release. 60 leads in 30 days, with cost per lead falling. Results: 60 Leads in the last 30 days; $49.94 Cost per lead, down from $53.59; $30.12 Cost per lead on equity release. The challenge: A Melbourne mortgage broking office that wanted a steady flow of first home buyers and homeowners looking to release equity, without relying on referrals. The work: We ran lead campaigns on Meta with a separate angle for each type of borrower, and kept testing new creative against the winners. The best performer was a simple ad designed to look like a screenshot from a phone. The result: The account brought in 60 leads in the 30 days to late September at $49.94 each, down from $53.59 the month before. The equity release campaign ran at $30.12 a lead. ### Enquiries That Arrive Qualified https://satellitedigital.co/work/ndis-provider/ NDIS accommodation provider, Disability services, Gold Coast. January to June 2026. A qualifying landing page for an accommodation provider. 78 enquiries over five months at $52.73 each. Results: 78 Enquiries over five months; $52.73 Cost per enquiry; 3.08% Click-through rate on the ads. The challenge: A supported accommodation provider with vacancies to fill. Enquiries had to come from people who were eligible, so the team was not spending its week on calls that went nowhere. The work: We built a dedicated landing page with a multi-step form that asks about NDIS status, funding and timing before anyone enquires, and sent every enquiry straight into the provider's CRM with the answers attached. The result: Over five months the campaign brought in 78 enquiries at $52.73 each, with a click-through rate of 3.08% on the ads. ## Common Questions ### Who do you work best with? Established businesses with something already selling: service practices, clinics, e-commerce brands, property projects and gyms. You have a budget to put behind growth and you would rather know your cost per client than your impressions. If you are pre-revenue, we are probably not the right fit yet and we will say so. ### How quickly will I see results? The first leads usually arrive within a week or two of launch. A system you can plan a budget around takes about 90 days, because the first weeks go to testing creative and audiences and the follow-up needs time to work through the people who did not book straight away. ### What does it cost? A setup fee, then a monthly management fee plus your ad spend. The monthly fee starts the day your campaigns go live, not the day you sign. We give you the actual numbers on the first call once we know the scope. ### Is there a lock-in contract? No. Everything we build is in your name, and if you decide to leave or take it in-house we hand it all over in working order. ### Where are you based? Melbourne. We work with businesses across Australia and overseas, and everything runs remotely, so the only thing location changes is the meeting time.