A new gym wanted 50 to 100 people on a waitlist before opening. The campaign brought in about 130, at around $2 each.
The parts of the system this project used, from the ad to the report.
- Meta and Google Ads
- Creative
- Landing Page
- Qualifying Form
- Follow-Up
- Email and SMS
- CRM and Tracking
- Reporting
A premium strength gym in Melbourne, months from opening. The owners needed proof of demand and a list of people ready to join on day one.
We ran a waitlist campaign on Meta with a landing page built around the gym's equipment and coaching, then kept the list warm with a run of waitlist emails. As opening got close we built a founding member page and moved the campaign from sign-ups to direct sales.
About 130 people joined the waitlist at roughly $2 each, beating the goal of 50 to 100. Twenty of them became founding members, around 15% of the list.
Period: Pre-launch campaign
Selling Apartments Across An Ocean
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