Lead campaigns for first home buyers and equity release. 60 leads in 30 days, with cost per lead falling.
The parts of the system this project used, from the ad to the report.
- Meta and Google Ads
- Creative
- Landing Page
- Qualifying Form
- Follow-Up
- Email and SMS
- CRM and Tracking
- Reporting
A Melbourne mortgage broking office that wanted a steady flow of first home buyers and homeowners looking to release equity, without relying on referrals.
We ran lead campaigns on Meta with a separate angle for each type of borrower, and kept testing new creative against the winners. The best performer was a simple ad designed to look like a screenshot from a phone.
The account brought in 60 leads in the 30 days to late September at $49.94 each, down from $53.59 the month before. The equity release campaign ran at $30.12 a lead.
Period: 30 days to September 2026
Enquiries That Arrive Qualified
Tell us how you win clients now and what you want more of. We will come back with an honest read on where it leaks and what a system would change.