We rebuilt the Meta account across Australia and the US and lifted return on ad spend from 1.8 to 2.8 in three months.
The parts of the system this project used, from the ad to the report.
- Meta and Google Ads
- Creative
- Landing Page
- Qualifying Form
- Follow-Up
- Email and SMS
- CRM and Tracking
- Reporting
A growing brand selling premium play equipment in Australia and the US. Sales were steady but the Meta account had grown messy, and return on ad spend was sitting below two.
We restructured the account by country, rebuilt the creative around what buyers were actually responding to, and built audiences from more than 16,000 past purchasers. On the email side we set up 27 customer segments and planned the campaign calendar through the biggest trading months of the year.
Return on ad spend climbed every month, from 1.79 in April to 2.07 in June and 2.80 in July. In July the account produced $110,757 in sales from $39,556 of spend, with 40% more purchases than June and a cost per sale 20% lower.
Period: April to July 2026
A Waitlist Before The Doors Opened
Tell us how you win clients now and what you want more of. We will come back with an honest read on where it leaks and what a system would change.